An ingenious service at the Royal Hospital for Children in Glasgow is celebrating a whole year of smiles, gurgles and chuckles.
For 365 days now, vCreate has been bringing personalised videos to parents who are unable get to see their babies in hospital. The Neonatal Unit at the Queen Elizabeth University Hospital was the first in the UK to develop and introduce the service.
The idea, which came from a parent who used video messaging with his customers, has in the space of just 12 months, already offered almost 200 parents and extended family members the opportunity to watch their baby in hospital when they are unable to attend.
The Glasgow scheme has been so successful that another 60 neonatal units across the country have signed up to introduce it to their parents.
Neil Patel, Consultant Neonatologist, spent some time researching to try and identify how new technology could provide an opportunity for this to happen. He contacted vCreate which ticked all the boxes and were happy to provide the technology.
Now parents and extended family are given a vCreate secure login that allows them access to videos of their own child only and as more videos are created a story is formed of the child’s road to recovery.
The personalised video platform, that makes it quick and simple for our staff to create a video, can be securely accessed by the baby’s parents on any device at any time and has given parents and carers access to their baby when they cannot make it into the unit.
Neil said: “The Royal Hospital for Children in Glasgow aims to offer the very best care and support to both new born babies and their parents or carers.
“However, one key challenge that many parents face is that they may not be able to be with their baby as often as they would like.
“Providing parents an opportunity to get regular updates on their baby when they are unable to be there themselves, whether it be because they need to continue to work or are caring for other family members, is really important and seeing their child on screen can be so much more reassuring than a phone call alone.
“Having researched the video technology available to us, we felt that vCreate could provide what we needed and after speaking to them direct they were keen to help.
"The videos are created by nursing staff when they have time. They have created some amazing productions including music and messages, capturing some very special moments for families. The feedback from parents has been incredibly positive. We are so grateful to the Glasgow Children's Hospital Charity and Treasured MemoRorys who have supported us to develop this amazing service."
It was also critical that videos could only be accessed by the baby’s parents, which is another reason why vCreate was chosen.
Ben Moore, vCreate added: “We have an optional feature on the platform which ensures that all videos are internally published behind a secure firewall and are therefore only accessible by approved viewers.
“The parents can then take the videos with them when the child leaves the unit as a memento. The videos are then permanently deleted from the system in line with data protection policy.
“Although it may sound complex, from both staff and parent’s point of view, it’s really simple to use.”
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